Sumo Grand Champion Hakuho to PromoteFuji Xerox New Product

DocuCentre-IV C2260 Promotion Starts Dec. 7

TOKYO, December 3, 2009 — Fuji Xerox will start promotion of its new full-color digital multifunction device for small offices, DocuCentre-IV C2260, featuring Sumo Grand Champion Hakuho.

Fuji Xerox developed the DocuCentre-IV C2260 for small offices based on its accumulated technology and thorough research on the needs of small-to-medium-sized business (SMB) markets. Not only is the main body the smallest in the industryNote 1, but the device pursues usability with superior basic functions. It delivers strong cost-effectiveness by integrating industry-leading energy-saving performanceNote 2 and other diverse functions on a single device that lead to cost reduction.

Having marked the most annual wins for three straight years, Grand Champion Hakuho is the strongest active sumo wrestler. He has not only been in the spotlight for reaching the top of the Sumo world with his hard skill but enjoys popularity among people.

The features of the DocuCentre-IV C2260 of achieving high performance as a single unit and being a reliable multifunction device match with the Hakuho’s image of being strong, reliable and having superior skills. Fuji Xerox aims to raise awareness of the new product among SMB customers through a series of promotional activities.

With the slogan, "DocuCentre-IV C2260 satisfies small offices," and the theme, "Sumo Grand Champion Hakuho, who enthralls fans with his power and skills, goes compact," Fuji Xerox will roll out newspaper ads on December 7 followed by commercials, direct mails and other promotional activities nationwide.

Note 1
W585xD640mm (The smallest in the industry in the category of A3 color multifunction devices as of November 2009.)
Note 2
1.56kWh for the DocuCentre-IV C2260 P model (The industry-lowest Typical Electricity Consumption, or TEC, figure as of November 2009, for A3 color multifunction devices with monochrome print speed of 20 sheets per minute.)
Note:
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